How to Become a Chief Marketing Officer (CMO)

Discover pathways to becoming a CMO no matter where you're starting from. Learn the key marketing skills to master, leverage top learning resources, and explore the lucrative CMO role with salary potential beyond $350,000.

How to Become a Chief Marketing Officer (CMO)

Becoming a CMO is a dream for many aspiring marketers. The journey to this prestigious role can vary greatly depending on your starting point—whether you're in high school, have a college degree in an unrelated field, or don't have a college degree at all.

This comprehensive guide will walk you through the pathways to becoming a CMO, covering essential topics to master, learning resources, and the benefits of this career, including potential earnings and level of job satisfaction.

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Reminder: There are CMO roles at companies of all sizes. This guide is relevant no matter what size company you'd like to lead.