Politics
The Power Play: How Marketing Shapes US Elections (and Lessons for Marketers)
Marketing plays an enormous role in shaping the outcome of US elections. There are major lessons to be learned from this political cycle. Let's take a look.
Sam Miller
Head of Marketing at FlightBridge, MBA from Kennesaw State University, student pilot 🛩️, husband, father of 3. Let's go Blues! 🏒 All views are my own.
Brand
The 2024 Olympic Opening Ceremony's Impact to the Olympic Brand
The 2024 Olympics opening ceremony faced backlash for a drag performance resembling “The Last Supper,” impacting the Olympic brand with negative publicity and sponsor withdrawals. The incident underscores the importance of cultural sensitivity and proactive crisis management for global brands.
Equality
The Evolution of Pride Support in Corporate Social Media
The month of June, recognized globally as Pride Month, sees an outpouring of support for LGBTQIA+ communities from individuals and corporations alike. Yet as we're all too familiar, the most noticeable way that companies show their support is by incorporating Pride colors into their logos and social media
Learn and Grow
The Top 10 Marketing Podcasts of 2024
Here are the Top 10 Marketing Podcasts of 2024. From bite-sized daily tips to in-depth interviews with industry leaders, these podcasts offer practical advice, expert opinions, and innovative ideas for marketers at all levels.
Marketing Skills
Marketing 101: The Most Important Things Every Marketer Should Know
Get to know the essentials of marketing in our quick guide. From the Four Ps to digital marketing, learn how to understand your target market, build a strong brand, conduct market research, and analyze key metrics.
Leadership
The Ultimate CMO Salary Guide: Understanding Your Earning Potential
Unlock your earning potential as a top marketer. Discover current CMO salaries, from the lucrative highs to the modest lows, and the career journey that can propel you to the top. Dive in to see what it takes to command a six-figure income and lead the future of marketing.
Leadership
Mastering Context Switching: Strategies for Busy Marketing Leaders
A single context switch can kill over 20 minutes of your time. Discover how to master context switching and boost your productivity and wellbeing as a marketing leader. Learn to prioritize tasks, batch similar activities, create a distraction-free environment, and enhance focus.
Leadership
How to Become a Chief Marketing Officer (CMO)
Discover pathways to becoming a CMO no matter where you're starting from. Learn the key marketing skills to master, leverage top learning resources, and explore the lucrative CMO role with salary potential beyond $350,000.
Copywriting
Copywriting Best Practices in 2024
Copywriting demands a blend of timeless principles and modern techniques. Read on to discover the top 10 best practices every great copywriter should master.
Marketing Skills
The Best (Online) Places to Become a Better Marketer
The internet offers an endless library of content to level up your marketing expertise. Platforms like MarketingProfs, AdWeek, YouTube, and various blogs and podcasts provide valuable info, each with their own set of pros and cons. Which one works best for you?
Artificial Intelligence
How to Create an AI Policy for Your Marketing Business
Creating an AI policy is not a one-time task but an ongoing process that requires regular updates and adaptations to keep pace with technological advancements and changing regulations. By creating and maintaining an AI policy, marketers can harness the power of AI responsibly and effectively.
Marketing Skills
Great Marketers Need Coding Experience
Every marketer needs a basic coding foundation to thrive in today's world of marketing. Coding enhances creativity, collaboration, data-driven decision-making, personalization, automation, and SEO efforts - as a start. Embracing coding is essential for any marketer who aims to excel in today's age.