Unbiased insights and conversations for today's marketing leaders.
The profiles of Fortune 50 CMOs paint a picture of high-achieving, well-prepared leaders who have navigated extensive careers to reach the summit of marketing. For those who aspire to join their ranks, the roadmap is clearer than ever.
Digging through 20 years of Seth Godin’s daily blog, we uncovered five powerful lessons that every marketing leader should know. From earning trust before you market to the power of serving a small, passionate audience, these insights are timeless, actionable, and transformative.
The profiles of Fortune 50 CMOs paint a picture of high-achieving, well-prepared leaders who have navigated extensive careers to reach the summit of marketing. For those who aspire to join their ranks, the roadmap is clearer than ever.
An MBA can provide valuable skills, but it's far from a requirement for becoming a successful CMO. Practical experience, adaptability, and data-driven decision-making often outweigh the benefits of a formal business education.
AI is the hottest thing in marketing, but let’s be honest - it still kind of sucks. From butchering long-form content to spitting out painfully obvious AI-generated fluff, let's not hand over the reins just yet.
Marketing plays an enormous role in shaping the outcome of US elections. There are major lessons to be learned from this political cycle. Let's take a look.
The 2024 Olympics opening ceremony faced backlash for a drag performance resembling “The Last Supper,” impacting the Olympic brand with negative publicity and sponsor withdrawals. The incident underscores the importance of cultural sensitivity and proactive crisis management for global brands.
